TEXT MEDIA AND INFORMATION

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Cards (15)

  • Text: a simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen.
  • Typeface: (also called font, font type, or type) refers to the representation or style of a text in the digital format.
  • Types of Typefaces
    • Serif (used in books, newspapers, magazines and research publication)
    • Sans Serif (as road signage, building directory or nutrition facts in food packages)
    • Slab Serif (advertising sign on billboards)
    • Script (wedding invitation cards or other formal events)
    • Display or Decorative (celebration, fear, horror, cowboys, circus, holidays, summer, kiddie)
  • Serif connotes formality and readability in large amount of texts.
  • Sans serif brings a clean or minimalist look to the text.
  • Slab Serif carries a solid or heavy look to text.
  • Display or Decorative caters to a wide variety of emotions or themes.
  • Design Principles and Elements: the principles in designing text elements are Emphasis, Appropriateness, Proximity, Alignment, Organization, Repetition and Contrast.
  • Emphasis refers to the importance or value given to a part of the text-based content. When trying to make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened or lightened (depending on your background color) or enlarged.
  • Appropriateness refers to how fitting or suitable the text is used for a specific audience, purpose or event. In the creation of text-based content, make sure that the selection criteria (tone, style, purpose, clarity) is followed.
  • Proximity refers to how near or how far are the text elements from each other.
  • Alignment refers to how the text is positioned in the page. This can be left, right, center or justified.
  • Organization refers to a conscious effort to organize the different text elements in a page.
  • Repetition concerns consistency of elements and the unity of the entire design.
  • Contrast creates visual interest to text elements. (light and dark, large and small, etc.)