Sample

• + :) Sample

  • Large sample: 170,000 participants in 16 countries
  • Allows generalisations due to wide diverse variety of participants
  • Improves population validity
• -:( Sample

  • Biased sample
  • Predominantly western sample which has individualistic persceptives (androcentric)
  • Difficult to generalise as it is also culturally biased (enthocentric)
  • Reduces population validity