Strengths

• Highly scientific :)

  • Methods and assumptions are based on objective, controlled and testable techinques

  EV: Loftus and Palmer used a controlled labratory experiment with standardised procedures (same questions and time intervals) to allow validity and replication

  EV2: Cognitive neuroscience examine cognitive processes using PET, MRIs

  • therefore: demonstrates the scientific credibility
• Practical applications :)

  • Influential and contributing to society
  • Benefitted treatment of disorders, educational and justice systems

  EV: Loftus and Palmer improved safeguarding in justice system via demonstrating effect of leading questions to unfair convictions, IMPROVING EWT

  EV2: Mental disorders and CBT, Jarret found CBT just as effective as drug therapy