Types of data

• Quantitative data

  • Numerical data representing frequencies and is represented graphically
• Qualitative data

  • Form of rich in detail description
  • Bowlby
• Primary data

  • Information collected directly from first hand experiences by the researcher

  + Has control

  -time consuming
• Secondary data

  • Collected for purpose, second hand from other resources like another researcher
  • eg: content analysis or review

  +less time consuming

  -could be prone to subjectivity