2.5 Communicating Findings

• Understanding the decision made in your exploration is crucial for presenting your findings effectively
• Explaining how your findings support or contradict the initial decision is known as justification
• Match the element of a geographical exploration with its example:

  Initial Decision ↔️ Whether to build a new supermarket

  Key Findings ↔️ High foot traffic, lack of fresh produce options

  Justification ↔️ Foot traffic supports building the supermarket

  Implications ↔️ Increased shopping convenience
• Revisiting the initial decision provides the overall context and purpose of the exploration.
• The initial decision in a geographical exploration is the main question being addressed.


  True
• An average daily foot traffic of 5,000 people is a key finding from quantitative data in a geographical exploration.

  True
• Match the key finding with the analysis method used:

  High Foot Traffic ↔️ Quantitative analysis of survey results

  Strong Demand for Fresh Produce ↔️ Thematic coding of qualitative interviews
• What is an example of a communication channel for presenting findings from a geographical exploration?

  Community meetings
• Consumer interviews in geographical explorations reveal a high demand for fresh produce.
• What type of quantitative data was collected in the exploration?

  Foot traffic surveys
• Why is it essential to identify key findings and trends after data collection?

  To make informed decisions
• What method was used to analyze qualitative data in the exploration?

  Thematic coding
• What should be the primary goal of the communication objectives in this exploration?

  Approval for supermarket construction
• Which presentation method is best for visualizing trends in the exploration findings?

  Graphs
• What is a key weakness of a slideshow presentation if not delivered well?

  Feels impersonal
• What is the first step in organizing a geographical exploration presentation?

  Introduction
• The introduction of a geographical exploration presentation should start with a clear overview of its purpose and scope
• Structuring a geographical exploration presentation in a clear and logical manner can help persuade the audience

  True
• Tables may not be visually engaging on their own but are useful for organizing information

  True
• Charts, graphs, and tables are used to clearly present quantitative data and trends
• Being prepared to answer questions from the audience is crucial for effective delivery


  True
• The body of a presentation should be organized using headings and subheadings
• Diagrams and maps are useful for illustrating processes, relationships, and geographical context
• Slides should be used to complement verbal explanations
• Steps to understanding the decision made in your exploration

  1️⃣ Revisit the initial decision

  2️⃣ Identify key findings

  3️⃣ Justify the decision

  4️⃣ Highlight implications
• Highlighting implications involves discussing the potential economic, social, and environmental effects of the decision.


  True
• Consumer interviews provide qualitative data that can be analyzed using thematic coding to identify key findings.

  True
• Reviewing the main decision is the first step in understanding the decision-making process in your exploration.


  True
• What does highlighting implications in a geographical exploration involve?

  Discussing the decision's effects
• Foot traffic surveys in a geographical exploration provide quantitative data.
• What does justifying the decision involve in a geographical exploration?

  Explaining how findings support or contradict the initial decision
• What is the purpose of justifying the decision in a geographical exploration?

  To show how evidence supports or contradicts the initial decision
• What method is used to analyze qualitative data in a geographical exploration?

  Thematic coding
• A consistent daily presence of 5,000 people in the town center highlights the trend of high foot traffic.


  True
• Steps to understanding the decision made in a geographical exploration

  1️⃣ Revisit the initial decision

  2️⃣ Identify key findings

  3️⃣ Justify the decision

  4️⃣ Highlight implications
• Identifying key findings and trends helps in making informed decisions in geographical explorations.


  True
• The average daily foot traffic calculated was 5,000 people.
• The high foot traffic trend was identified using quantitative analysis of surveys
• The quantitative data highlighted consistent high traffic in the town center.
• Communication channels such as posters and local news help maximize reach