1.3.1 Audience Categorisation

• What is the focus of this study material?

  Audience categorisation
• Audience demographics include factors like age, gender, and income


  True
• Understanding audience needs and preferences is important for media industries
• What is an example of a demographic group based on location?

  Urban residents
• Understanding audience categorisation is crucial for media industries to engage audiences effectively


  True
• Psychographic categorisation groups audiences by factors like values, interests, and attitudes
• What does understanding audience preferences enable media producers to do?

  Optimize content strategies
• Understanding audience categorisation helps media industries optimize their content strategies
• What are heavy TV viewers an example of in behavioural categorisation?

  Consumption habits
• Grouping audiences by age ranges is an example of demographic categorisation
• Understanding psychographics helps media industries create targeted marketing campaigns


  True
• Audience categorisation is the process of grouping audiences based on their shared characteristics
• Understanding audience categorisation is crucial for media industries.


  True
• Demographic categorisation groups audiences by observable characteristics
• What observable characteristics are used in demographic audience categorisation?

  Age, gender, income, location
• Understanding psychographic audience segments helps create targeted marketing.


  True
• Match the behavioural segment with its example:

  Heavy TV viewers ↔️ Binge-watchers

  Social media influencers ↔️ Micro-influencers
• Why is understanding audience needs and preferences important for media industries?

  To create relevant content
• Understanding audience needs leads to higher engagement and loyalty.

  True
• Match the type of categorisation with its definition:

  Demographic ↔️ Grouping by observable traits

  Psychographic ↔️ Grouping by lifestyle factors

  Behavioural ↔️ Grouping by media habits
• What observable characteristics are used in demographic audience categorization?

  Age, gender, income, location
• Behavioural audience categorization focuses on consumption patterns and media usage habits.


  True
• What are examples of demographic traits used in audience categorization?

  Age, gender, income, location
• Understanding demographics helps media companies reach and engage their desired audiences.


  True
• An example of a psychographic audience segment is environmentalists
• Psychographics help media industries create targeted marketing beyond surface-level demographics.


  True
• Audience categorisation involves grouping audiences based on their shared characteristics
• What type of audience classification is based on consumption patterns?

  Behavioural
• Audience categorisation groups audiences based on shared characteristics


  True
• Psychographic categorisation groups audiences by psychological and lifestyle factors
• What is a key characteristic used in demographic audience categorisation?

  Age
• Steps in creating tailored content for a targeted audience:

  1️⃣ Identify audience characteristics

  2️⃣ Categorise audiences by demographic, psychographic, and behavioural factors

  3️⃣ Develop content strategies

  4️⃣ Engage audiences with tailored content
• Audience categorisation helps media industries create targeted advertising


  True
• Match the categorisation method with its definition:

  Demographic ↔️ Grouping by observable traits

  Psychographic ↔️ Grouping by psychological factors

  Behavioural ↔️ Grouping by consumption habits
• Demographic categorisation uses traits like age, gender, and income

  True
• What distinguishes psychographic categorisation from demographic categorisation?

  Psychological and lifestyle factors
• What is the purpose of understanding audience categorisation for media industries?

  To target, reach, engage audiences
• Match the type of audience categorisation with its example:

  Demographic ↔️ Teenagers

  Psychographic ↔️ Environmentalists

  Behavioural ↔️ Heavy TV viewers
• What are the three main methods used by media industries to categorise audiences?

  Demographic, Psychographic, Behavioural
• Media industries use audience categorisation to tailor content effectively.


  True