1.3.3 Audience Interaction

• What does audience interaction refer to?

  Engagement with media products
• Interactive audience interaction involves participating in content creation or modification.


  True
• In passive interaction, audiences receive content without actively engaging
• Give an example of interactive audience interaction.

  Contributing to a Wikipedia article
• What is an example of passive audience interaction?

  Watching a TV show
• In which type of audience interaction do audiences modify media content?

  Interactive
• What is an example of active audience interaction?

  Choosing YouTube videos
• Commenting on social media posts is an example of interactive audience interaction.

  True
• Content relevance refers to the extent to which media content aligns with audience needs and interests
• Passive audience interaction provides limited direct feedback to media producers.

  True
• Audiences engage in passive interaction when they receive content without actively engaging
• What are the three main types of audience interaction?

  Passive, active, interactive
• Active audience interaction involves selecting and interpreting media content based on individual needs.


  True
• Audience interaction refers to the ways in which audiences actively engage with media products
• Choosing specific YouTube videos to watch for entertainment is an example of active audience interaction.


  True
• Audiences simply receive media content without actively engaging in passive interaction
• What are the four main factors influencing audience interaction?

  Content relevance, platform design, community influence, individual motivations
• How does community influence shape audience behavior?

  Peer influence
• Which type of audience interaction allows for direct audience input and co-creation?

  Interactive
• Audience interaction ranges from receiving a message to participating in its creation
• The uses and gratifications theory explains why audiences seek specific gratifications from media content.

  True
• Active audience interaction involves selecting and interpreting content based on individual needs.


  True
• Greater audience interaction makes media products more responsive to audience needs
• Passive interaction provides producers with direct feedback for immediate improvements.

  False
• YouTube allows for both active and interactive audience engagement
• Match the type of audience interaction with its platform example:

  Passive ↔️ Watching a TV show

  Active ↔️ Choosing YouTube videos

  Interactive ↔️ Contributing to Wikipedia
• Effective audience interaction aligns media products with audience needs and interests
• Greater audience interaction tends to make media products more responsive to audience needs
• Match the type of audience interaction with its description:

  Passive ↔️ Receiving content without engagement

  Active ↔️ Selecting content based on needs

  Interactive ↔️ Participating in content creation
• Passive audience interaction involves receiving media content without actively engaging
• Arrange the factors influencing audience interaction in order of their relevance:

  1️⃣ Content Relevance

  2️⃣ Platform Design

  3️⃣ Community Influence

  4️⃣ Individual Motivations
• Audience interaction is influenced by the extent to which the content aligns with audience needs
• Match the type of audience interaction with its impact on media products:

  Passive Interaction ↔️ Provides viewership data only

  Active Interaction ↔️ Influences content curation

  Interactive Interaction ↔️ Shapes content and business models