made up of buyers and sellers making choices under
conditions of scarcity.
BUYERS
ask about the types of goods
and services available and the prices they must pay for them.
sellers
inquire about the types of goods and services buyers want and
the prices they are willing to pay.
THEMARKETSETTING
From the seller’s point of view, competition
among buyers brings the highest prices
possible.
From the buyer’s point of view, competition
among sellers brings the lowest prices
possible.
The Demand and SupplyModel
designed to show how prices are determined perfectlycompetitivemarkets - markets where no buyer or seller has any
influence over the price.
Characteristics of Perfectly Competitive Market
IdenticalProducts
BarrierlessEntry and Exit
Transparency in the ProductInformation
Sellers and Suppliers Acts as a PriceTakers
Sellers and Suppliers Can't Influence The Market Price of Products and Services
Identical Products
All the companies' products
are homogenous and indistinguishable from each
other.
Barrierless Entry and Exit
Any company can enter the
said market and exit from it
easily.
Transparency in the Product Information
The consumers know all the
information about a product
and its qualities from the
producers.
Sellers and SuppliersActs as a PriceTakers
The products are identical, and consumers have all the information on the products.
Hence the consumers of the product become
the price-determining factor or pricemaker. As
a result, producers and sellers become price
takers here.
Examples of Perfectly Competitive Market
CropIndustry
DairyIndustry
Supermarket
Foreign Exchange
OnlineShopping
The Imperfect Market
individual buyers and sellers
can influence prices and production.
There is no full
disclosure of information about products and prices.
There are high barriers to entry or exit in the
market.
Types of Imperfect Market
Monopoly
Oligopoly
Monopolistic Competition
Monopsony and Oligopsony
Monopoly
This is a structure in which there
is only one (dominant) seller. Products offered by this entity
have no substitutes. These
markets have high barriers to
entry and a single seller who
sets the prices on goods and
services. Prices can change
without notice to consumers.
e.g. MERALCO
Oligopoly
This structure has many buyers
but few sellers. These few
players in the market may bar
others from entering. They may set prices together or, in the
case of a cartel, only one takes
the lead to determine the price
for goods and services while the
others follow.
e.g. PETRON, SHELL, CALTEX
MONOPOLISTIC COMPETITION
there are many sellers who offer
similar products that can't be
substituted. Businesses
compete with one another and
are price makers, but their
individual decisions do not affect
the other.
e.g. FASTFOOD CHAINS
MONOPSONY AND OLIGOPSONY
These structures have many
sellers, but few buyers. In both
cases, the buyer is the one who manipulates market prices by
playing firms against one
another.
Price
in a market economy are agreed by the buyer and the seller after bargaining.
Supply - represents the choice sellers make;
Demand - represents the choice buyers make.
market price
price at which buyers and sellers agree to trade a product or service in the market.
CHARACTERISTICS OF
MARKET PRICE
EquilibriumPrice
Dynamic
Determinant
Equilibrium Price
This is the price where the quantity of a product that sellers are willing to sell
matches the quantity that buyers are willing to buy.
Determinant
The market price is determined by
the forces of supply and demand.
Dynamic
The market price can change based on
factors like supply, demand, and other market
conditions.
MARKETDEMAND
relationship between the price of a good or service and
the quantity number of units
all consumers in a market
would choose to buy during a
given time period.
In economics,
DEMAND - the entire relationship between price and quantity demanded.
QUANTITY DEMANDED - refers to a given quantity chosen by buyers at a particular price.
THE LAW OF DEMAND
(Ceteris Paribus -
“allotherthingsbeingequal”)
as the price of a product or service increases, the quantity demanded by consumers decreases, and as the price decreases, increases.
FACTORS AFFECTING DEMAND
PRICE OF THE PRODUCT
CONSUMER INCOME
CONSUMERINCOME
As income increases, demand for goods and
services may also increase.
PRICE OF THE PRODUCT
The main determinant of changes in the
quantity demanded.
DEMAND SCHEDULE
is a table that shows the quantity of a product or service that consumers are willing and able to buy at different price levels over a specific period.
TYPES OF DEMAND SCHEDULE
INDIVIDUAL DEMAND SCHEDULE
MARKET DEMAND SCHEDULE
Individual Demand Schedule
Shows the demand of a single
consumer for a product at
various price levels.
MARKET DEMAND SCHEDULE
Shows the total demand of all
consumers in the market for a
product at various price levels.
DEMAND CURVE
a graphical representation of the demand schedule that shows the
relationship between the price of a
product or service and the quantity
demanded
CHARACTERISTICS OF A DEMAND CURVE
DownwardSloping - It illustrates the inverse relationship between price and quantity demanded.
Horizontal axis (x-axis) – Represents the quantity demanded.
Vertical axis (y-axis) – Represents the price of the product or service.
Ceteris Paribus – The curve assumes that all other factors affecting demand remain constant
FACTORS AFFECTING THE DEMAND CURVE
MOVEMENTALONG THE CURVE
SHIFT OF THE DEMANDCURVE
Factors Affecting Demand in Curve
Income
Taste / Preference
Price of RelatedGoods
Expectation of FuturePrices
Number of Buyers
Income
An increase income leads consumers to
buy more of most goods at each and
every price. A decrease income leads consumers to buy less of most goods at
each and every price.
NormalGood - quantity increased
InferiorGood - quality increased
Taste / Preference
Substitute goods - These are goods
that can be used in place of each other. When the price of one
substitute increases, the demand for
the other substitute typically
increases as well.
Complementary goods - These are
goods that are often used together.
When the price of one complementary good increases, the
demand for the other
complementary good usually
decreases.