2.1 Technology

• CRM systems are used in marketing to manage customer interactions.

  False
• What is one potential consequence of automation in business?

  Potential job displacement
• What is one benefit of using technology in sales?

  Online sales portals
• In operations, technology includes automation, robotics, and software for production processes
• Automation improves efficiency in businesses.

  True
• Compare traditional and automated production methods:

  Efficiency in traditional production ↔️ Lower, slower processes

  Quality in automated production ↔️ Consistent, high-quality output

  Cost in traditional production ↔️ Labor-intensive, higher costs

  Flexibility in automated production ↔️ Easily adjustable to different products

  Investment in traditional production ↔️ Lower initial investment

  Skills in automated production ↔️ Technical expertise required
• Match the business area with its technological tools:

  1️⃣ Operations

  2️⃣ Automation, robotics, and software

  3️⃣ Marketing

  4️⃣ Digital advertising, e-commerce, and social media

  5️⃣ Sales

  6️⃣ CRM systems, online sales portals, and digital payment methods

  7️⃣ Finance

  8️⃣ Accounting software, online banking, and financial analysis tools
• One of the benefits of technology in business is improved efficiency
• Digital advertising is used in the area of marketing
• Security risks are a concern in the area of finance
• Automated production leads to consistent and high-quality output
• Recruitment platforms use online job postings for applicant tracking.


  True
• Cybersecurity risks are a challenge of technological adoption
• What does technology in business refer to?

  Scientific knowledge for practical purposes
• What is one major challenge of adopting technology in business?

  High upfront costs
• Cybersecurity risks and data protection are concerns related to the use of technology
• Cybersecurity risks are a challenge faced by businesses adopting technology.


  True
• Match the benefit with its corresponding challenge:

  Competitive advantage ↔️ Cybersecurity risks

  Reduced costs ↔️ Constant updating and training
• Robotics is a technological influence on business operations.


  True
• Cybersecurity risks and data protection are major challenges
• Technology in business enhances operational efficiency, productivity, and innovation
• Improved efficiency through automation can lead to reduced production costs
• High initial costs are a challenge associated with technology in business.


  True
• Order the steps in the process of adopting automation in operations:

  1️⃣ Initial investment

  2️⃣ Enhance efficiency

  3️⃣ Reduce costs

  4️⃣ Skilled workforce
• Employee resistance can be a challenge when implementing HR technology.


  True
• Social media is used for personalized campaigns and real-time feedback
• Online job postings are part of recruitment
• In operations, technology includes automation, robotics, and software for production processes
• Match the benefit with its corresponding challenge:

  Improved efficiency ↔️ High initial costs

  Reduced costs ↔️ Constant updating and training
• Order the business areas influenced by technology:

  1️⃣ Operations

  2️⃣ Marketing

  3️⃣ Sales

  4️⃣ Finance

  5️⃣ Human Resources

  6️⃣ Research and Development
• Which area of a business uses digital advertising and social media platforms?

  Marketing
• What is one disadvantage of using technology in finance?

  Cybersecurity risks
• Businesses gain a competitive advantage by leveraging technology
• Match the business area with its technological influences:

  1️⃣ Operations

  2️⃣ Automation, robotics, and software for production processes

  3️⃣ Marketing

  4️⃣ Digital advertising, e-commerce, and social media platforms

  5️⃣ Sales

  6️⃣ CRM systems, online sales portals, and digital payment methods

  7️⃣ Finance

  8️⃣ Accounting software, online banking, and financial analysis tools
• High upfront costs are a major challenge of implementing technology in business.


  True
• Potential job displacement is a negative consequence of automation.


  True
• Match the business area with its technological application:

  Marketing ↔️ Digital advertising

  Finance ↔️ Accounting software

  HR ↔️ Recruitment platforms

  Operations ↔️ Automation
• What is a key challenge of using CRM systems in sales?

  Dependence on technology
• What are two primary technological advancements in production methods?

  Automation and robotics
• What is one area of HRM enhanced by technology?

  Recruitment